Business · Companies · 9 hrs ago
Zurich Ferrari sale falls short of estimate as Las Vegas prices soar
At a Broad Arrow auction in Zurich, a 2015 Ferrari LaFerrari sold for 5.86 million Swiss francs, well below its 7.5 million-franc estimate.
The rare white car had been delivered to Hong Kong and had travelled just 92 kilometres.
Broad Arrow’s Zurich sale brought in 24.7 million francs, and about 80 per cent of the lots found buyers.
But the biggest prices were far higher in Las Vegas, where the same auction house sold collector cars worth 92.8 million dollars a week earlier.
A 2014 LaFerrari there fetched 8.805 million dollars, a record for the standard coupe, while a Ferrari F50 sold for a model-record 18.705 million dollars.
Rare cars do not all command the same price: condition, mileage, colour and a car’s history can affect what buyers will pay.
The results show a gap between the Zurich and US auction markets, and the next major Ferrari sale is expected in New York, though further details are not given.
A 2015 Ferrari LaFerrari sold for 5.86 million Swiss francs at Broad Arrow’s Zurich auction, well below its 7.5 million-franc estimate.
Broad Arrow’s Zurich sale raised 24.7 million francs, with about 80 percent of lots finding buyers.
A week earlier, the same auction house sold collector cars worth 92.8 million dollars in Las Vegas, a record for a collector-car auction there.
A 1997 Ferrari F50 in Las Vegas sold for 18.705 million dollars, setting an auction record for the model.
The results highlight a wide gap between the top prices achieved in Zurich and Las Vegas.
- Who
- Broad Arrow auctioned the cars. Buyers purchased the vehicles.
- What
- A 2015 Ferrari LaFerrari sold for 5.86 million francs, below its 7.5 million-franc estimate.
- When
- At an auction held on the Saturday before the article was published on November 10, 2026.
- Where
- Hotel Dolder in Zurich, Switzerland.
- Why
- Not stated.
This story does not have two clearly opposing sides.
RM Sotheby’s held an auction at the Park Hyatt Zurich, where a 1991 Ferrari F40 sold for 3.3 million francs.
Broad Arrow sold collector cars worth 92.8 million dollars in Las Vegas.
Broad Arrow held its second Zurich auction, raising 24.7 million francs.
- Zurich LaFerrari
- 5.86 million Swiss francs
- Pre-auction estimate
- 7.5 million Swiss francs
- Broad Arrow Zurich auction total
- 24.7 million Swiss francs
- Zurich lots sold
- About 80 percent of lots offered
- Las Vegas auction total
- 92.8 million dollars
- Las Vegas Ferrari F50
- 18.705 million dollars