Business · Companies · 2 hrs ago
Survey finds demand for fairer hotel booking prices in China
A survey of 1,334 people in China asked about booking hotels and other accommodation.
Price and discounts were the top consideration, followed by listing accuracy and safety.
More than half want platforms to reduce personalized pricing, where different accounts may see different prices.
Nearly half said they had to compare prices across several platforms, which they found time-consuming.
Respondents also reported misleading listing details, hidden fees and problems getting refunds or help from customer service.
They want more trustworthy reviews and clearer prices, along with accurate accommodation information and clearer cancellation rules.
The survey gives no specific next steps for booking platforms.
A survey of 1,334 people found that 56.5% want accommodation-booking platforms to reduce personalized pricing, known in China as “killing熟” or charging different prices to different users.
Price and discounts were the leading consideration when respondents booked accommodation, cited by 67.3%.
Nearly half, 49.3%, said comparing prices across multiple platforms was time-consuming and tiring.
Respondents also reported concerns about different prices by account, inaccurate listings, hidden fees and unreliable reviews.
The survey was conducted by China Youth Daily’s social survey center and wenjuan.com.
- Who
- China Youth Daily’s social survey center and wenjuan.com surveyed 1,334 respondents.
- What
- The survey examined accommodation-booking habits and problems. Most notably, 56.5% wanted platforms to reduce personalized pricing.
- When
- Published on October 21, 2026. The survey date is not stated.
- Where
- China.
- Why
- The survey sought to understand what people consider when booking accommodation and what problems they encounter.
This story does not have two clearly opposing sides.
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- Survey respondents
- 1,334
- Want less personalized pricing
- 56.5%
- Top booking consideration
- Price and discounts: 67.3%
- Compare prices across platforms
- 49.3%
- Reported different prices by account
- 47.8%
1 source
What people are saying
We hope platform customer service can help us handle it, but there was no reply for several hours, so in the end we could only file a complaint through 12345.
I was right there at the front desk, and the hotel had not refused, but the platform and the hotel went back and forth for a long time.
If your compensation policy is very strict, you should write it out clearly, point by point.