Business · Companies · 9 hrs ago
Heineken plans new flavoured beer and non-beer drinks
Heineken is expanding beyond its usual beer range with new drinks.
From next week, its green Heineken 0.0 cans will include beer flavoured with juniper and lemongrass.
The company says it will also sell drinks that are not beer, including aperitifs and sports drinks.
Heineken 0.0 is the product named in the story, but it does not explain how the new drinks will be packaged.
The move means Heineken is entering more drink categories beyond beer.
The new products are due to go on sale from next week.
Heineken plans to sell pilsner flavoured with juniper and lemongrass from next week.
The company will also sell drinks that are not beer.
The new products will join the beer in Heineken’s green cans.
The report says Heineken is targeting the soft-drink shelf with aperitifs and a sports drink.
- Who
- Heineken.
- What
- The company plans to sell flavoured pilsner and drinks that are not beer.
- When
- From next week, according to the article published on 30 October 2026.
- Where
- Not stated.
- Why
- Not stated.
This story does not have two clearly opposing sides.
De Telegraaf reported that Heineken planned to introduce flavoured pilsner and non-beer drinks.
The new products are expected to be sold, according to the report.
- Flavoured beer
- Pilsner with juniper and lemongrass
- Launch timing
- From next week, according to the article
- Other drinks
- Drinks that are not beer
- Target shelf
- Soft-drink shelf, according to the headline