Business · Economy · 10 hrs ago
Black Friday spending in Italy forecast to reach €4.3 billion
Italian Black Friday spending is forecast at about €4.3 billion, up 7% from 2025.
The forecast comes as shoppers prepare for Black Friday on November 17.
Three in four shoppers plan to buy Christmas gifts during the sales, often bringing forward holiday spending.
Clothing, shoes and accessories are the most popular choices, while electronics and small home appliances are also in demand.
More than 60% of purchases are expected online, and about half of consumers use AI tools to compare products, prices and offers.
AI can also help scammers create convincing fake sites and messages, including phishing attempts and false reviews.
The figures are forecasts, and shoppers are warned to watch for fraud as they look for deals.
Black Friday spending in Italy is forecast to reach about €4.3 billion this year, up 7% from 2025.
Codacons says three in four Italian shoppers will use the sales to buy Christmas gifts early.
More than 80% of consumers are ready to consider purchases, and over 60% of shopping is expected to take place online.
Clothing, footwear and accessories are the most popular planned purchases, while electronics and small household appliances are also in demand.
About half of Italian consumers use artificial intelligence to search for products and compare prices, but Codacons warns it can also enable scams.
- Who
- Codacons made the forecast. Italian consumers are expected to shop.
- What
- Black Friday spending in Italy is forecast to reach about €4.3 billion, a 7% increase from 2025.
- When
- The forecast is for this year’s Black Friday, identified in the article as Friday 17 November.
- Where
- Italy, with more than 60% of purchases expected to be made online.
- Why
- Many shoppers use Black Friday discounts to buy Christmas gifts early and manage household spending.
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This story does not have a timeline yet.
- Forecast spending
- About €4.3 billion
- Change from 2025
- 7% increase
- Shoppers buying Christmas gifts
- Three in four
- Purchases expected online
- More than 60%
- Top planned product categories
- Clothing, footwear and accessories; chosen by over 50% of shoppers
- Consumers using AI for shopping
- About 50%
What people are saying
At the basis of Black Friday's success, however, there is not an increase in citizens' spending capacity or wealth, but changes in shopping habits and the new survival strategies adopted by families
artificial intelligence is also proving during Black Friday to be a double-edged sword, as it is used to create counterfeit websites, fraudulent messages, fake reviews and phishing attempts through increasingly sophisticated and credible content and communications