Entertainment · Books & Arts · 3 hrs ago

Taiwan Content Agency Puts IP Business Development at Center of Strategy

Taiwan Content Agency Puts IP Business Development at Center of Strategy

Taiwan’s content agency wants businesses to turn creative ideas into lasting revenue by making intellectual property, or IP, a top priority.

Sue Wang, who chairs the Taiwan Creative Content Agency, set out the strategy as the Taiwan Creative Content Fest begins in Taipei on Nov.

6.

The agency says strong business models can make content more sustainable by helping companies price, license and promote their work before seeking more investment or overseas distribution.

As of Oct.

30, TAICCA had invested about NT$560 million in 24 international film, series and animation projects with partners in 15 countries and territories.

The festival brings together exhibitors, investors and buyers, while its events connect projects with development support and production resources.

TAICCA also aims to expand partnerships with France and South Korea, including cooperation in areas beyond screen content; Wang says the agency is cautious about using generative AI for core creative work and hopes several medium-sized or larger production companies emerge over the next three years.

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What people are saying

Sue WangTAICCA chair
The challenge is not simply whether we can create good content, but whether companies have the capabilities and business models to turn creative ideas into sustainable revenue, build scalable businesses, and reach audiences across different markets
via Variety
Without a viable business model that has been tested in the market, simply introducing more funding or investment programs will not necessarily create a sustainable growth cycle
via Variety
There is no established playbook or ready-made solution for navigating the changes currently taking place in the industry
via Variety
We don’t want to see a situation where people end up working as assistants to AI
via Variety