Business · Companies · 1 hr ago
Lotte Department Store and veterans ministry team up to promote remembrance
Lotte Department Store is partnering with South Korea’s veterans ministry to promote a culture of remembrance in everyday life.
The cooperation is intended to encourage respect for veterans and their families.
The partners plan to create and find content that helps people learn about the value of honoring veterans.
They also plan participatory campaigns for customers, designed to make the subject approachable for young people and others.
Lotte has previously held a charity sale that donated proceeds to veterans and concerts supporting independence fighters.
Since this year, it has also supported the emotional recovery of service members injured during military duty and efforts to improve public understanding of them.
The partners plan to use future campaigns to spread remembrance beyond formal commemorations.
Lotte Department Store and South Korea’s Ministry of Patriots and Veterans Affairs are partnering to promote a culture of remembrance in everyday life.
The agreement focuses on creating and finding content that honors veterans and their families.
Lotte plans to develop participatory campaigns to help people, including young people, engage with the values of remembrance.
The retailer has previously held a charity bazaar benefiting veterans and concerts supporting independence fighters.
- Who
- Lotte Department Store and South Korea’s Ministry of Patriots and Veterans Affairs.
- What
- They are signing an agreement to promote a culture of remembrance in everyday life.
- When
- October 20, 2026.
- Where
- Seoul Regional Veterans Affairs Office, Seoul.
- Why
- To honor veterans and their families and help spread the values of remembrance.
This story does not have two clearly opposing sides.
Lotte Department Store held a charity bazaar benefiting veterans and concerts supporting independence fighters.
Lotte began supporting the emotional recovery of service members injured during military service and efforts to improve social awareness.
Lotte Department Store and the ministry were scheduled to sign their agreement at the Seoul Regional Veterans Affairs Office.
- Agreement
- Lotte Department Store and the Ministry of Patriots and Veterans Affairs
- Signing date
- October 20, 2026
- Signing venue
- Seoul Regional Veterans Affairs Office
- Planned activity
- Participatory campaigns to promote remembrance
- Past fundraiser
- Nation-Loving Grand Bazaar” benefiting veterans
What people are saying
Remembering the noble sacrifice and courage of veterans and sharing their values with future generations is everyone’s responsibility.
We will support the spread of a culture of remembrance in everyday life through various campaigns.