Business · Companies · 2 hrs ago
Aranzulla says AI summaries halved visits to his site and cut profits by 72%
Salvatore Aranzulla says AI summaries are reducing visits to his Italian tech-advice site.
He says the site, aranzulla.it, went from one million daily visitors in 2024 to 500,000 today.
The company’s net profit fell 72% in 2025, to about €641,000, although revenue rose to about €8.39 million.
Aranzulla says chatbots can use human-written material to answer questions without sending many readers to the websites that produced it.
That leaves publishers with fewer visits and less income to pay for reliable information.
His company uses AI too, and he says it helps speed up work.
He has no clear solution and says the business can continue only while it remains profitable.
Salvatore Aranzulla says visits to his website have fallen by half, from one million a day in 2024 to 500,000 today.
He says Aranzulla srl’s net profit dropped 72% in 2025, to €641,430 from €2.33 million in 2024.
The company’s revenue rose from €7.9 million in 2024 to about €8.39 million in 2025.
Aranzulla says AI chatbots use human-created content to answer users without bringing many visits to the sites that produced it.
He warns that if websites cannot cover the cost of producing quality information, the system could become unsustainable.
- Who
- Salvatore Aranzulla, an Italian technology writer and the founder of Aranzulla.it.
- What
- He says his site’s daily visitors have halved and his company’s net profit fell 72% in 2025.
- When
- He said this in an interview published on November 1, 2026. The profit figures compare 2025 with 2024.
- Where
- Aranzulla.it, an Italian technology information website.
- Why
- Aranzulla says AI summaries use publishers’ content but bring few readers to their sites, while the company has also had to buy traffic.
This story does not have two clearly opposing sides.
Aranzulla.it had one million visitors a day, and Aranzulla srl reported net profit of €2.33 million.
The company reported revenue of about €8.39 million and net profit of €641,430.
Corriere Milano published Aranzulla’s account of the decline in visits and profits.
- Daily visitors in 2024
- 1 million
- Daily visitors today
- 500,000
- Aranzulla srl net profit in 2024
- €2.33 million
- Aranzulla srl net profit in 2025
- €641,430
- Aranzulla srl revenue in 2025
- About €8.39 million
3 sources
Il crollo di Salvatore Aranzulla è il solo primo passo: da dove prenderà le informazioni l’IA?
L'AI colpisce duramente anche Aranzulla.it: click dimezzati, utili in caduta libera
Aranzulla, re dell'informatica online: «Gli utili del mio sito crollati del 72% in un anno: l'AI saccheggia i contenuti. A mia figlia niente smartphone e non guarda la tv»
What people are saying
I miei clic sono dimezzati
L’intelligenza artificiale è un ottimo strumento.
il pericolo è che nessuno sostenga più i costi per produrre informazioni di qualità
Non ho una risposta