World · Europe · 5 hrs ago

July was the most expensive month for holidays in Russia’s Krasnodar region

July was the most expensive month for holidays in Russia’s Krasnodar region

July was the priciest month for holidays in the Krasnodar region during the 2026 season, which ran from June to October.

Hotel nights in July cost 15% more than in the other months, and bookings were 11% above the five-month average.

Travellers stayed for an average of 3.3 days, paying 8,600 rubles per night on average; 22% travelled with children.

Adler had the largest share of hotel bookings at 21.9%, followed by Krasnodar at 21.5%, while Gelendzhik was the most expensive popular destination at 11,300 rubles per night.

Sochi accounted for 58% of regional air tickets, compared with 36% for Krasnodar and 6% for Gelendzhik.

Overall, tourism in the region was weaker: visits from January to September 2026 were down 2.2% from a year earlier and 8.2% below the 2022–2025 average for those months.

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