Business · Trade · 1 hr ago
Türkiye’s November e-commerce sales forecast to reach 600 billion liras
Türkiye’s e-commerce sales are forecast to reach 600 billion liras during November’s shopping campaigns.
Hakan Çevikoğlu, head of the Electronic Commerce Operators Association, said promotions now stretch across much of the month.
Campaigns are expected to peak around key November shopping dates, including Singles’ Day on Nov.
11 and Cyber Monday on Nov.
30.
Last November, online sales rose 41.5% from the same month a year earlier, and e-commerce made up 22.4% of overall trade.
The average shopping basket is expected to be worth 7,000 to 7,500 liras, with demand anticipated for products such as clothing, electronics and home goods.
Order volumes could rise by about 10% to 15% compared with November 2025.
Türkiye’s e-commerce volume is expected to reach 600 billion liras during the November shopping campaign period, according to ETİD chairman Hakan Çevikoğlu.
Promotional campaigns have increasingly expanded to cover all of November.
Average basket values are expected to range between 7,000 and 7,500 liras.
Total order volumes could rise by approximately 10 to 15 percent compared with the same period last year.
Strong demand is anticipated in categories including apparel, electronics, cosmetics and home products.
- Who
- Türkiye’s e-commerce sector; the forecast was given by Hakan Çevikoğlu, chairman of ETİD.
- What
- E-commerce volume is expected to reach 600 billion liras during the November shopping campaign period.
- When
- November; the specific year of the forecast is not stated.
- Where
- Türkiye.
- Why
- Promotional campaigns have expanded across November, with activity expected to intensify around key shopping dates.
This story does not have two clearly opposing sides.
E-commerce volume rose 41.5 percent compared with November 2024.
Campaign activity is expected to intensify around Singles’ Day.
Campaign activity is expected to intensify around Teachers’ Day.
Campaign activity is expected to intensify around Shopping Friday and Cyber Monday.
- Forecast volume
- 600 billion Turkish liras
- Average basket value
- 7,000–7,500 liras
- November 2025 volume growth
- 41.5 percent year-on-year
- November 2025 e-commerce share of overall trade
- 22.4 percent
- Expected order-volume increase
- Approximately 10–15 percent year-on-year
What people are saying
Campaign activity is expected to intensify around key dates such as Singles’ Day on Nov. 11, Teachers’ Day on Nov. 24, Shopping Friday on Nov. 27 and Cyber Monday on Nov. 30