Entertainment · K-Culture & Anime · 10 hrs ago
Jeff Satur Signs With Universal Music Southeast Asia
Thai singer, songwriter and actor Jeff Satur has signed with Universal Music Southeast Asia, part of Universal Music Group.
The deal supports his goal of reaching a wider international audience with his music.
His second studio album is planned for the second quarter of 2027, and it will be his first release with the company.
Satur has built a following across Asia, the United States and Latin America, with more than two billion streams for songs including “Fade” and “Dum Dum.”
His 2025 tour included shows across Asia and Latin America, as well as two sold-out concerts in Bangkok.
A solo stadium show in Bangkok is planned after the album, followed by a world tour from late 2027 into 2028.
Universal Music Southeast Asia will support his music and creative direction, promotion, touring and collaborations.
Jeff Satur has signed with Universal Music Southeast Asia, a division of Universal Music Group.
His second studio album, his first release through the company, is slated for the second quarter of 2027.
A solo stadium show in Bangkok is planned to follow, with a world tour scheduled from late 2027 into 2028.
UM SEA will support his music development, creative direction, marketing, audience growth, touring and collaborations.
Satur’s music has passed two billion streams, and his 2025 Red Giant Tour included dates across Asia and Latin America.
- Who
- Thai singer-songwriter, producer and actor Jeff Satur signed with Universal Music Southeast Asia.
- What
- He signed with the company and plans to release his second studio album, followed by a Bangkok stadium show and a world tour.
- When
- The signing was announced on October 21, 2026. The album is slated for the second quarter of 2027, with the tour planned for late 2027 into 2028.
- Where
- The deal is with Universal Music Southeast Asia, and the planned solo stadium show is in Bangkok.
- Why
- Satur said he wanted a partner that understands his vision and can help bring his ideas to life. The partnership is intended to support his international reach.
This story does not have two clearly opposing sides.
Satur’s Red Giant Tour played venues in Asia and Latin America, including two sold-out shows at Bangkok’s Impact Arena.
Satur appeared at Global Spin Live at the Grammy Museum in Los Angeles and performed on Good Day New York.
Universal Music Southeast Asia announced that Satur had signed with the company.
Satur’s second studio album is slated for release.
Satur’s world tour is planned to take place after a solo stadium show in Bangkok.
- Record label
- Universal Music Southeast Asia, a division of Universal Music Group
- Album
- Second studio album, slated for Q2 2027
- Live plans
- Solo stadium show in Bangkok, followed by a world tour
- Tour period
- Late 2027 to 2028
- Streams
- More than 2 billion
- 2025 tour stops
- Singapore, Indonesia, the Philippines, Japan, Hong Kong, Taiwan, Brazil, Chile, Mexico and Peru
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What people are saying
At this point in my career, it was important for me to find a partner that truly understands my vision, one that can help me bring my ideas to life without losing what makes them mine
Jeff Satur is an exceptional artist whose creativity and international appeal reflect the enormous potential of Thai music today.
We see tremendous potential to take his journey even further with the strength of UMG’s global network behind him.