Business · Companies · 3 hrs ago
Godiva Japan chief applies lessons from more than 30 years of kyudo
Jerome Chouchan leads Godiva Japan, the Japanese business of the premium chocolate brand.
The French executive says his long experience in Japan drew him to a management philosophy based on 正射必中, or hitting the target through proper shooting.
The idea comes from kyudo, Japanese archery, which he has practised for more than 30 years.
Chouchan argues that focusing too much on numbers can lead to mistakes.
Instead, he says, success depends on following the right process.
The account links this approach to Godiva's efforts to grow its brand, but gives no details about specific results or next steps.
Godiva Japan President and CEO Jérôme Chouchan has practised kyudo for more than 30 years.
He applies lessons from the Japanese martial art to his approach to management.
The article says he focuses on following the right process rather than being distracted by numbers.
Chouchan’s approach is described as guided by the principle “正射必中,” or hitting the target through correct shooting.
The article explores how his interest in Japan led him to a Japanese management philosophy.
- Who
- Jérôme Chouchan, president and CEO of Godiva Japan.
- What
- He applies lessons from more than 30 years of practising kyudo to management.
- When
- The article was published on October 29, 2026.
- Where
- Japan.
- Why
- He believes success lies in following the right process rather than focusing on numbers.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Kyudo experience
- More than 30 years
- Company
- Godiva Japan
- Executive
- Jérôme Chouchan
- Publication date
- October 29, 2026
- Management principle
- Focus on the right process rather than numbers
What people are saying
If you are distracted by numbers, you make mistakes