Business · Companies · 6 hrs ago
Mexico's El Buen Fin sale expected to generate 235 billion pesos
Mexico's El Buen Fin sale will run from November 13 to 17 with discounts and promotions across the country.
Concanaco, a national business organization, estimates the event will generate 235 billion pesos in sales, 7.3% more than last year.
About 79% of sales are expected in physical stores, with the rest through digital channels.
Organizers expect 200,000 businesses to take part, and an official app will show participating stores' offers.
The event is expected to benefit 5.2 million businesses in commerce, services and tourism.
Organizers and industry groups are working to train smaller businesses so they can sell online during the event and keep using digital tools afterward.
Mexico’s 2026 El Buen Fin sale is expected to generate 235 billion pesos in economic activity, Concanaco Servytur estimates.
That would be 7.3% more than the 219.2 billion pesos recorded the previous year.
The sale is scheduled to run from November 13 to 17.
Concanaco expects 79% of sales to come from physical stores and 21% from digital channels.
The event is expected to involve 200,000 businesses and benefit 5.2 million businesses in commerce, services and tourism.
- Who
- Concanaco Servytur made the estimate. The sale is expected to involve businesses and shoppers in Mexico.
- What
- El Buen Fin 2026 is expected to generate 235 billion pesos in economic activity.
- When
- November 13 to 17, 2026.
- Where
- Mexico, through physical stores and digital channels.
- Why
- The event promotes sales through offers, promotions and discounts. Concanaco says it aims to help businesses sell more and grow.
This story does not have two clearly opposing sides.
El Universal reported Concanaco Servytur’s estimate for El Buen Fin 2026.
El Buen Fin 2026 is scheduled to take place.
- Expected economic activity
- 235 billion pesos
- Expected growth
- 7.3% compared with the previous year
- Previous year’s economic activity
- 219.2 billion pesos
- Physical-store share
- 79% (186 billion pesos)
- Digital-channel share
- 21% (49 billion pesos)
- Expected participating businesses
- 200,000
What people are saying
Behind the 235 billion pesos there is something more important: thousands of family businesses that need to sell more, generate jobs and continue growing.
Authorities, the Ministry of Economy and the Association of Internet MX are making an effort to provide training so that all small businesses can join not only this Buen Fin, but also adopt digitalization as an asset that will remain in their businesses.