Business · Companies · 7 hrs ago
GENDA co-founder Shin Mai leads NOTA’s new housing business
Shin Mai co-founded arcade operator GENDA, which she helped grow into a major player.
GENDA listed on the Tokyo Stock Exchange Growth market in 2023.
In July, Mai became head of NOT A HOUSE, a new housing business launched by NOTA, a company that operates shared villas and hotels.
NOTA was formerly called NOT A HOTEL and is based in Tokyo’s Chuo ward.
Mai is moving from finance and the arcade industry into housing, a very different field.
Her advice for building new businesses is to keep several ideas in play and test them small.
Shin Mai, co-founder of arcade operator GENDA, became head of NOTA’s new housing business, NOT A HOUSE, in July.
NOTA operates shared villas and hotels and was formerly known as NOT A HOTEL.
Mai co-founded GENDA, which went public on the Tokyo Stock Exchange Growth Market in 2023.
In an interview with Nikkei, she described her approach to developing new businesses as keeping multiple hypotheses and testing them on a small scale.
- Who
- Shin Mai, co-founder of GENDA and head of NOTA’s new housing business.
- What
- She took the top role at NOT A HOUSE, a new housing business launched by NOTA.
- When
- July; the year is not stated.
- Where
- NOTA is based in Chuo, Tokyo.
- Why
- Mai is leading NOTA’s entry into the housing business. Her reasons for taking on the challenge are not stated.
This story does not have two clearly opposing sides.
GENDA, which Mai co-founded, was listed on the Tokyo Stock Exchange Growth Market.
Mai became head of NOTA’s new housing business, NOT A HOUSE.
Nikkei published an interview with Mai about developing new businesses.
- New business
- NOT A HOUSE
- Parent company
- NOTA, formerly NOT A HOTEL
- NOTA location
- Chuo, Tokyo
- GENDA listing
- Tokyo Stock Exchange Growth Market, 2023
- Mai’s approach
- Keep multiple hypotheses and test on a small scale
What people are saying
Keep the number of hypotheses and test on a small scale