Business · Companies · 5 hrs ago
Japanese firms offer personalized bath products and training
Japanese companies are offering more ways to personalize bathing as colder weather arrives.
In Tokyo, Gifu-based YoungVenus has opened a shop where visitors can try hand baths and choose from more than 100 bath additive combinations of scent, color and texture.
Other companies sell bath products using local ingredients, including lavender and birch sap from Hokkaido and oils from fruit grown in Kyushu.
In September, Chiba-based Bathlier launched an online bath sommelier certification exam covering bathing history, regional customs, etiquette and water conditions.
The company wants graduates to use what they learn to promote bathing culture in daily life and at work, including by recommending bathing methods or designing bathing spaces.
YoungVenus also plans to suggest seasonal baths and hold workshops to share the enjoyment of bathing.
YoungVenus opened an interactive bath-products store in Tokyo where customers can explore different water qualities, fragrances and textures.
The store’s Yuyaku additives offer more than 100 combinations and are priced from 660 yen.
Companies in Hokkaido and Kyushu are also selling bath products made with regional ingredients.
Bathlier launched an online bath sommelier certification exam to teach people about bathing culture.
The firms say their products and training aim to help people enjoy bathing and apply knowledge of bathing in daily life.
- Who
- YoungVenus, Natural Island, KOSelig Japan & Co. and Bathlier are among the companies featured.
- What
- The companies offer personalized bath products, regionally sourced bath products and a bath sommelier certification exam.
- When
- YoungVenus opened its store in July. Bathlier launched the exam in September.
- Where
- The story is about Japan, including a YoungVenus store in Tokyo and companies based in Gifu, Hokkaido, Fukuoka and Chiba prefectures.
- Why
- The companies aim to offer customers bathing options and help people learn about and promote bathing culture.
This story does not have two clearly opposing sides.
YoungVenus opened its interactive Toji laboratory store in Tokyo.
Bathlier launched its bath sommelier certification exam.
- Yuyaku combinations
- More than 100 combinations of water quality, cloudiness, thickness, fragrance and color
- Yuyaku starting price
- 660 yen
- Aroma Bath Essence
- 2,640 yen for a 300-milliliter bottle
- 9KOS Bath Powder
- 2,640 yen for a six-pack
- Toji laboratory
- Tokyo
What people are saying
share the joy of bathing
We want to increase the number of people who can appreciate, suggest and create bathing culture, just as people do in the world of food.
Sources
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