Science & Tech · Big Tech & Internet · 1 hr ago

Samsung launches creator group to showcase its AI home appliances

Samsung launches creator group to showcase its AI home appliances

Samsung Electronics has launched the first Samsung Crew to create content about its AI home appliances.

The group includes about 30 creators who work in home living, interior design and parenting.

They have been active on platforms including YouTube, Instagram and blogs.

Samsung held a launch event at CGV The Private Cinema in Cheongdam.

The company says the group will help spread content based on real product use and connect with consumers.

Details of the creators’ future activities were not provided.

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