Politics · Spain · 13 hrs ago

Political parties turn to neutral-looking online channels as ad rules change

Political parties turn to neutral-looking online channels as ad rules change

Political parties are making greater use of channels and profiles presented as neutral during elections.

The shift comes as political ads end on Meta and Google.

The growth of AI is also linked to more electoral use of these channels.

The profiles are sold as neutral, rather than openly identified as party messaging.

This means election campaigns are using new online routes as familiar ad options change.

The account gives no specific parties, countries or next steps.

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