Entertainment · Celebrity · 1 hr ago
Hailey Bieber faces backlash over comments on beauty overconsumption
Hailey Bieber faced backlash after saying she is not interested in overconsumption in beauty.
She made the comments at Fortune's Most Powerful Women Summit in Santa Barbara, during a conversation about her brand, Rhode.
Bieber said Rhode was built around making one well-designed version of each beauty essential, rather than releasing products just to add to its range.
Critics have pointed to items such as a phone case with a built-in lip gloss holder and packaging for disposable pimple patches as examples of excess.
Rhode was acquired by Elf Cosmetics in a deal valued at $1 billion, and Bieber became its chief creative officer and head of innovation.
The criticism highlights a tension between her stated approach and products that some people see as wasteful; no next step was given.
Hailey Bieber faced backlash after saying she was not interested in overconsumption in the beauty industry.
Critics pointed to Rhode products and packaging they described as excessive or wasteful.
Bieber said Rhode was built around offering one well-made version of each beauty essential.
She said she did not want to release products simply for the sake of expanding the range.
Bieber made the comments at Fortune’s Most Powerful Women Summit in Santa Barbara.
- Who
- Hailey Bieber and critics of her beauty brand, Rhode.
- What
- Bieber faced backlash after saying she was not interested in beauty overconsumption, while critics cited Rhode products and packaging they considered excessive.
- When
- At Fortune’s Most Powerful Women Summit on Wednesday; the article was published on October 16, 2026.
- Where
- The Ritz-Carlton Bacara Resort in Santa Barbara, California.
- Why
- Critics saw a tension between Bieber’s comments and Rhode products and packaging they viewed as excessive or wasteful.
Hailey Bieber and Rhode
Critics of Rhode’s products and packaging
Product range
Hailey Bieber and Rhode
Bieber said Rhode’s ethos was to offer one well-made version of each item and that she did not want to put out products just to expand the range.
Critics of Rhode’s products and packaging
Critics said some Rhode products and packaging were excessive or wasteful.
Hailey Bieber launched Rhode as a line of three products.
Elf Cosmetics acquired Rhode in a deal worth $1 billion, according to the article.
Bieber discussed Rhode at Fortune’s Most Powerful Women Summit and said she was not interested in beauty overconsumption.
Bieber faced backlash, with critics citing Rhode products and packaging they viewed as excessive.
- Rhode launch
- 2022
- Initial product line
- Three products
- Acquisition
- Elf Cosmetics; $1 billion
- Summit location
- The Ritz-Carlton Bacara Resort, Santa Barbara
- Bieber's age
- 29
1 source
What people are saying
I really am not interested in overconsumption,
I'm not interested in putting a bunch of stuff out there just to put it out there,