Business · Companies · 3 hrs ago
DPOCAST uses traffic-source ratings for LG Uplus Alldot campaign
DPOCAST is helping run digital ads for LG Uplus’s Alldot platform, which brings together mobile phone plans.
The campaign aims to guide people from exploring and comparing plans to applying for one.
DPOCAST rates advertising sources using conversion rates and cost per conversion, as well as visits and clicks.
The company says these ratings help it decide how to allocate budgets and improve targeting, ads and landing pages.
It also uses LG CNS’s MOP platform for search-ad forecasts and bidding and budget optimisation, alongside Google Analytics and Microsoft Clarity to study user activity.
The approach focuses on which sources lead to actual applications, rather than simply bringing in more visitors.
DPOCAST says it is using the analysis to improve the campaign’s operating efficiency.
DPOCAST is using its traffic-source rating solution in a digital advertising campaign for LG Uplus’s Alldot platform.
The company says it evaluates traffic sources using conversion rates, cost per acquisition and other efficiency measures.
It uses the ratings to guide budget allocation, targeting, ad creative and landing-page improvements.
For search advertising, DPOCAST also uses LG CNS’s Marketing Optimization Platform for performance forecasts and bidding and budget optimization.
Google Analytics and Microsoft Clarity are used to analyze traffic, conversions and on-site behavior.
- Who
- DPOCAST is operating the campaign for LG Uplus.
- What
- It is analyzing conversion data by traffic source and using ratings to improve campaign operations.
- When
- DPOCAST announced its use of the solution on October 29, 2026. It said it had recently joined the Alldot campaign.
- Where
- The campaign is for Alldot, LG Uplus’s integrated mobile virtual network operator platform.
- Why
- To identify which traffic sources lead to results and improve campaign efficiency.
This story does not have two clearly opposing sides.
DPOCAST announced that it was using its traffic performance analysis solution alongside external advertising platforms.
DPOCAST said it had joined LG Uplus’s Alldot digital advertising campaign.
- Campaign client
- LG Uplus
- Platform
- Alldot, an integrated mobile virtual network operator platform
- Traffic-rating measures
- Conversion rate and cost per acquisition
- Search advertising platform
- LG CNS’s Marketing Optimization Platform (MOP)
- Analytics tools
- Google Analytics and Microsoft Clarity
What people are saying
The competitiveness of performance marketing lies not in the volume of traffic, but in distinguishing which traffic actually leads to results.
We will combine our solution’s metric-by-metric rating analysis with advertising operations tools to improve execution strategies suited to advertisers’ business goals.