Business · Companies · 1 hr ago
Olo launches food delivery app with no menu markups
Olo has launched a food delivery app to compete with services such as DoorDash and Uber Eats.
The company says customers will see the same menu prices as in restaurants, rather than the higher prices common on some delivery apps.
Olo estimates that this could save customers 15% to 30% on menu items compared with those services.
It charges a 5% service fee plus a delivery fee, and does not have its own drivers; its dispatch system compares outside delivery options, including Grubhub.
Olo has long supplied ordering software to restaurants and handles about 3.5 million orders a day across roughly 800 brands.
The new app starts with about 250 restaurant brands, including Five Guys and Dave’s Hot Chicken, and is available on iOS and Android.
Olo has launched a food delivery app that shows restaurant menu prices without the markups common on rival services.
The app is available on iOS and Android and offers food from about 250 restaurant brands.
Olo says its prices could save customers 15% to 30% on menu items compared with delivery apps that add markups.
The company charges a 5% service fee plus a delivery fee and uses third-party services to handle deliveries.
- Who
- Olo, a restaurant ordering software company, launched the app. It competes with services including DoorDash and Uber Eats.
- What
- A food delivery app offering restaurant menu prices without menu markups.
- When
- October 20, 2026.
- Where
- The app is available on iOS and Android. It offers orders from restaurants in the United States.
- Why
- Olo says it aims to avoid menu price inflation and offer customers lower prices.
This story does not have two clearly opposing sides.
Olo began with a service that let users text their orders to restaurants.
Olo launched its customer-facing delivery app.
- Restaurant brands at launch
- About 250
- Potential menu-item savings
- 15% to 30%, according to Olo
- Service fee
- 5%
- Daily orders handled by Olo
- About 3.5 million
- Restaurant brands using Olo
- Around 800
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What people are saying
It's a better experience for consumers and a more sustainable model for restaurants, with no menu price inflation and no barriers standing between great brands and the people and communities they serve.