Business · Economy · 1 hr ago
Mexican shoppers plan cautious spending during El Buen Fin
Mexico’s El Buen Fin discount campaign runs from November 13 to 17.
Shoppers are approaching it cautiously after months of adjusting household budgets as prices rose.
In a Research Land study, 84% said groceries cost more than a year ago, and 86% said they had changed their spending habits.
Some are buying smaller amounts, switching to cheaper brands or dropping certain items.
Although 83% plan to take part, 52% expect to spend less during the campaign.
The average planned budget is 10,000 pesos, almost unchanged from 2025, with electronics and technology among the most popular categories.
Retailers expect intense competition, while one department-store executive said demand may remain weak in the coming months.
Mexican shoppers are approaching El Buen Fin cautiously, prioritizing essential goods and adjusting their spending.
A Research Land study found that 52% of surveyed Mexicans expect to reduce their spending during the discount campaign, while 83% said they would take part.
The study found that 84% believe their grocery shopping costs more than a year ago, and 86% have changed their consumption habits to cope with rising prices.
Shoppers’ average intended spending is 10,000 pesos, virtually unchanged from 2025.
Electronics and technology are the categories with the highest purchase intent, followed by fashion and footwear, and furniture and home goods.
- Who
- Mexican shoppers planning purchases during El Buen Fin.
- What
- Many expect to spend cautiously, though 83% of those surveyed said they would participate in the discount campaign.
- When
- El Buen Fin runs from November 13 to November 17, 2026.
- Where
- Mexico.
- Why
- Consumers are managing tight budgets amid higher prices and continuing economic pressure.
This story does not have two clearly opposing sides.
El Buen Fin is scheduled to begin.
El Buen Fin is scheduled to end.
- Research Land survey
- 52% expect to reduce spending during El Buen Fin
- Participation
- 83% of surveyed Mexicans said they would take part
- Rising grocery costs
- 84% said their groceries cost more than a year earlier
- Changed consumption habits
- 86% said they had changed their habits to cope with higher prices
- Average intended spending
- 10,000 pesos, virtually unchanged from 2025
- Top purchase category
- Electronics and technology
What people are saying
Consumers are arriving at El Buen Fin after several months of adjusting their budgets. This does not mean they have given up buying, but that they are concentrating their resources on specific purchases.
In a scenario where the overall budget is not expanding and financing dictates the rules of the game, offering payment options that match consumers’ means and an integrated shopping experience across physical and digital channels will be key to connecting with a buyer who is increasingly demanding and careful with spending.
We have observed that consumer confidence has remained relatively stable, but we expect demand to remain weak over the coming months.