Oura to acquire medical AI startup Counsel Health for $625 million

Oura has agreed to buy Counsel Health for $625 million, expanding its move into healthcare beyond wearable devices.

Counsel Health offers medical advice through an AI chatbot and can connect users with licensed physicians.

Its service was added to the Oura app in June, where it can use data from users’ wearables to inform responses.

The companies plan to develop care for prevention, urgent health concerns, and specialty and chronic conditions.

Counsel will continue serving customers beyond Oura members through enterprise partners, including health plans and health systems.

Counsel CEO Muthu Alagappan and its 70 employees will join Oura, with Alagappan becoming Oura’s chief clinical AI officer.

The deal’s expected closing timeline differs between the announcements, so a firm date is unclear.