Business · Companies · 3 hrs ago
Zigzag Seongsu Pop-Up Draws About 6,500 Visitors
Fashion platform Zigzag drew about 6,500 visitors to a three-day pop-up store in Seoul’s Seongsu-dong.
The event let shoppers try on clothes from online stores in person, rather than viewing them only on a screen.
Before it opened, about 4,000 advance tickets sold out in roughly three hours.
Visitor numbers exceeded the event’s target of 5,000, so Zigzag expanded its fitting areas from 10 to 24.
About one in three visitors bought a product, and participating stores also saw more shoppers save their stores or products online.
Kakao Style, which operates Zigzag, said it plans to organize more events to showcase Korean online stores and the platform.
Zigzag’s “Zigzag Express” pop-up in Seoul’s Seongsu-dong drew about 6,500 visitors over three days.
The event ran from October 16 to 18, exceeding its target of 5,000 visitors.
About 4,000 advance tickets sold out in roughly three hours after reservations opened on October 7.
Zigzag expanded its fitting areas from 10 to 24 to accommodate more visitors than expected.
One in three visitors bought products at the pop-up.
- Who
- Zigzag, the fashion platform operated by Kakao Style, held the pop-up.
- What
- Its “Zigzag Express” pop-up drew about 6,500 visitors.
- When
- October 16 to 18. Advance reservations opened on October 7.
- Where
- Seongsu-dong, Seoul.
- Why
- Zigzag said the event brought online shopping malls and consumers together offline and let visitors try on clothing in person.
This story does not have two clearly opposing sides.
About 4,000 advance tickets went on sale at noon and sold out in roughly three hours.
The Zigzag Express pop-up operated in Seongsu-dong.
Zigzag expanded its fitting areas from 10 to 24 as more visitors arrived than expected.
- Visitors
- About 6,500
- Event dates
- October 16–18
- Location
- Seongsu-dong, Seoul
- Advance tickets
- About 4,000 sold out in roughly three hours
- Fitting areas
- Expanded from 10 to 24
- On-site purchases
- One in three visitors bought a product
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What people are saying
Zigzag will continue to plan and operate various events that can showcase the strengths of domestic shopping malls and the platform’s distinctive competitiveness.