Science & Tech · Big Tech & Internet · 3 hrs ago
Hinge tests a cheaper subscription plan
Hinge is testing a cheaper subscription plan as its parent company, Match Group, looks for ways to attract paying users.
The plan will offer features such as extra filters and custom location boundaries, but Match Group has not announced the price.
The company says the tier is designed especially for women and people who are sensitive to cost.
The test comes as some users grow tired of subscriptions, endless swiping and the dating-app experience.
Hinge’s paid users rose 23% to 2.3 million in the third quarter of 2026, while Tinder’s paid users fell 4% year over year.
A cheaper option could bring more Hinge users into paid subscriptions, and Match Group plans to test more ways to improve its apps, including real-time recommendations on Tinder, in the fourth quarter.
Hinge is testing a cheaper subscription tier as Match Group seeks to persuade more users to pay for its dating apps.
The plan will include features such as additional filters and custom location boundaries, but Match Group has not disclosed its price.
Match Group said the tier is designed particularly for women and also for price-sensitive users.
Hinge’s global monthly active users grew 12% year over year, and its paying users rose 23% to 2.3 million.
The test follows Hinge’s 2023 experiment with a more expensive subscription tier.
- Who
- Hinge, owned by Match Group, is testing the plan.
- What
- It is testing a cheaper subscription tier with features including additional filters and custom location boundaries.
- When
- Match Group disclosed the test during its third-quarter 2026 earnings call on Monday.
- Where
- Not stated
- Why
- Match Group is looking for ways to get more users to pay; the tier is designed particularly for women and price-sensitive users.
This story does not have two clearly opposing sides.
Hinge experimented with a more expensive subscription tier for users willing to pay extra for features.
Match Group said Hinge was testing a cheaper subscription tier.
Match Group plans to ramp up initiatives including Group Hangouts and Events.
Match Group plans to begin testing real-time adaptive recommendations on Tinder.
- Proposed features
- Additional filters and custom location boundaries
- Subscription price
- Not disclosed
- Hinge paying users
- 2.3 million, up 23% year over year
- Hinge direct revenue
- $221 million
- Hinge global monthly active users
- Up 12% year over year
What people are saying
It’s designed for women in particular, but also for price-sensitive users.
Remember that Hinge is one of the highest-priced products we have.