Business · Companies · 2 hrs ago
CJ OnStyle Sets Out AI- and Creator-Led Shopping Strategy
At a marketing summit in Seoul on October 26, CJ OnStyle presented a creator-commerce strategy for changing shopping habits.
The company says shopping is shifting from searching for products to discovering them through content and creator recommendations.
It also sees AI and data helping brands find creators and build trust with shoppers.
Its plan offers end-to-end support for brands and creators, from matching and product planning to content, sales, delivery, customer service and overseas expansion.
CJ OnStyle also held a creator-commerce festival in Seoul from October 22 to 24.
The company says it wants to build an ecosystem where brands and creators grow together and lead the content-commerce market.
CJ OnStyle presented a strategy using AI, data and creators to support content-led shopping.
The strategy was announced at the Content Marketing Summit 2026 in Seoul on October 26.
CJ ENM Commerce Division platform head Seong Dong-hoon said shopping is shifting from product search to discovery through content and purchases based on creators’ recommendations.
The company’s Korean-style creator-commerce model supports brands and creators from matching and product planning through sales, delivery, customer service and global expansion.
CJ OnStyle also held the Creator Commerce Festival Korea 2026 in Seoul from October 22 to 24.
- Who
- CJ OnStyle presented the strategy. Seong Dong-hoon, head of the platform division at CJ ENM’s commerce division, delivered the presentation.
- What
- It outlined a creator-commerce strategy using AI, data and content to connect brands and creators.
- When
- The presentation was on October 26, 2026.
- Where
- At the Content Marketing Summit 2026 in Seoul, South Korea.
- Why
- Shopping is shifting toward product discovery through content and purchases based on creators’ recommendations.
This story does not have two clearly opposing sides.
CJ OnStyle held the Creator Commerce Festival Korea 2026 at COEX in Seoul.
Seong Dong-hoon presented CJ OnStyle’s content-commerce strategy at the Content Marketing Summit 2026 in Seoul.
Yonhap reported on the strategy.
- Presenter
- Seong Dong-hoon, head of CJ ENM’s commerce division platform division
- Event
- Content Marketing Summit 2026
- Presentation date
- October 26, 2026
- Strategy
- Support from brand-creator matching and product planning through content, sales, delivery, customer service and global expansion
- Festival
- Creator Commerce Festival Korea 2026, held October 22–24 at COEX in Seoul
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What people are saying
It is meaningful to share CJ OnStyle’s accumulated content-commerce experience and strategy at a forum discussing the future of content marketing.
We will create an ecosystem in which brands and creators grow together and lead the content-commerce market.