Science & Tech · Big Tech & Internet · 1 hr ago
Naver adds travel discovery features to Papago for foreign visitors
Naver has added a service called Trend to its Papago translation app for foreign visitors to South Korea.
It uses data from users’ image translations to identify products and places that draw interest.
Visitors can browse popular items and places, including Seoul neighborhoods and destinations such as Busan and Jeju.
Product pages offer AI summaries and links to reviews and Naver Shopping, while place listings show details such as hours, menus and reviews.
The service supports English, Japanese and two forms of Chinese, and uses English for other foreign-language device settings.
Directions and reservations can be reached from place listings, helping visitors move from finding somewhere to visiting it.
Naver says it plans to expand Papago beyond translation by connecting AI search with its other services.
Naver has added a service called Trend to its Papago app to help foreign visitors discover products and places in South Korea.
Trend uses foreign users’ image-translation data to surface popular and increasingly popular items and destinations.
The service offers product summaries in the user’s device language and links to reviews and Naver Shopping.
Visitors can browse locations, see details such as opening hours and menus, and use directions and reservation links.
Trend supports English, Japanese, and simplified and traditional Chinese, with English offered for other foreign-language device settings.
- Who
- Naver and foreign visitors to South Korea.
- What
- Naver launched Trend in the Papago app for exploring products and places, with links to reviews, directions, and reservations.
- When
- Naver announced the launch on October 19, 2026.
- Where
- In the Papago app, for visitors exploring places and products in South Korea.
- Why
- To help foreign visitors discover travel-related information and connect translation with shopping, navigation, and reservations.
This story does not have two clearly opposing sides.
Papago began linking image-translation results to Naver Place restaurant and store information and AI-generated product information.
Papago added links to Tabelog restaurant information when users photographed Japanese signs or products.
Naver announced the launch of Trend in the Papago app.
- Service
- Trend, added to the Papago app
- Supported languages
- English, Japanese, simplified Chinese, and traditional Chinese
- Product listings
- Popular products, rising-interest products, and categories including beauty, food, and health
- Place listings
- Popular locations and places with increasing interest, including Myeongdong, Hongdae, Seongsu, Busan, and Jeju
- Place information
- Naver Place details include location, opening hours, menus, and user reviews
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AI 에이전트 시대에 파파고는 번역을 넘어 쇼핑, 길찾기, 예약 등 외국인 관광객의 여행 전반을 돕는 길잡이로 진화할 것
AI 에이전트 시대에 파파고는 번역을 넘어 쇼핑과 길찾기, 예약 등 외국인 관광객의 여행 전반을 편리하게 돕는 길잡이로 나아갈 것