Business · Companies · 2 hrs ago
Beauty Brands Team Up With Food Companies for Food-Inspired Cosmetics
Beauty brands are teaming up with food companies to create cosmetics inspired by familiar foods.
In South Korea, LF’s vegan beauty brand Athe is working with French butter brand Isigny Sainte-Mère on a limited-edition lip balm.
The lip balm will launch first at Olive Young on November 1, with four shades and butter-inspired packaging and texture.
CU and makeup brand Peripera have also released 10 products inspired by convenience-store foods, including pudding-shaped lip tint and a cushion inspired by steamed dumplings.
Brands in the United States and Australia are making similar collaborations, drawing on cinnamon rolls, jelly desserts and chocolate.
The partnerships aim to reach each other’s customers by giving food-brand fans a reason to try cosmetics and bringing beauty products to food-brand audiences.
The collaborations show how brands are using familiar food colors, scents and designs to make products stand out.
Beauty and food companies are partnering to create cosmetics inspired by familiar foods, using their colors, scents, flavors and packaging.
South Korean brand athe plans to launch a limited-edition lip balm with French dairy brand Isigny Sainte-Mère at Olive Young on November 1.
South Korea’s CU convenience store and makeup brand Peripera released a 10-product collection inspired by convenience-store foods.
International collaborations include lip products inspired by cinnamon rolls, JELL-O desserts and Cadbury chocolate.
The partnerships aim to attract food-brand fans to cosmetics and help both companies reach new customers.
- Who
- Beauty brands and food companies, including athe and Isigny Sainte-Mère, CU and Peripera, and MCoBeauty and Cadbury.
- What
- They are collaborating on cosmetics inspired by foods, and in some cases food products inspired by cosmetics.
- When
- The collaborations have launched or are scheduled across 2026. Athe’s limited-edition product is scheduled for November 1.
- Where
- The examples include South Korea, the United States and Australia. Athe’s product will be introduced at Olive Young.
- Why
- The companies seek to attract food-brand fans to cosmetics, differentiate beauty products and reach new customers.
This story does not have two clearly opposing sides.
Australian cosmetics brand MCoBeauty released products with chocolate brand Cadbury.
U.S. beauty brand Main launched a cinnamon-roll-inspired lip gloss with Cinnabon.
Tower 28 released lip products inspired by JELL-O desserts.
CU and Peripera released a collection of 10 cosmetics inspired by convenience-store foods.
Athe is scheduled to introduce its Isigny Sainte-Mère lip balm at Olive Young.
- Athe and Isigny Sainte-Mère
- Limited-edition Lip Glow Balm Premium Butter Glow Edition
- Athe product launch
- November 1, 2026, at Olive Young
- CU and Peripera collection
- 10 products, released October 1
- Athe lip balm colors
- Four shades, including translucent Raw Butter and Butterful
- MCoBeauty and Cadbury
- Collaboration products released in August 2026