Business · Companies · 4 hrs ago
Five companies announce leadership appointments and promotions
Five companies announced leadership changes across finance, healthcare, drinks, supplements and technology.
Santiago Vivas joined Impar Capital as managing partner, after more than 30 years in finance, including a role at Beka Finance.
Mara Díaz-Braun became Emeis Iberia’s business development director, moving from B&B Hotels Spain and Portugal.
Carlos Pérez-Somarriba was promoted to global marketing director at González Byass, replacing Marcos de la Torre, who left for Mahou San Miguel.
Andrea Llobregat became Kobho Labs’ chief executive, having led marketing and the company’s international expansion.
Microsoft Spain appointed María Vázquez to lead strategic and global clients, while her predecessor, Silvia Hernández, moved to lead partners for Microsoft’s Southern Europe region.
Five companies announced leadership appointments and promotions in a weekly roundup published by Cinco Días.
María Vázquez was named director of strategic and global customers at Microsoft Spain, replacing Silvia Hernández.
Santiago Vivas joined Impar Capital as managing partner, while Mara Díaz-Braun became Emeis Iberia’s business development director.
Carlos Pérez-Somarriba was promoted to global marketing director at González Byass, and Andrea Llobregat became CEO of Kobho Labs.
Hernández moved to the role of general director of partners for Microsoft’s Southern Europe region.
- Who
- María Vázquez, Santiago Vivas, Mara Díaz-Braun, Carlos Pérez-Somarriba and Andrea Llobregat.
- What
- They were appointed or promoted to leadership roles at Microsoft Spain, Impar Capital, Emeis Iberia, González Byass and Kobho Labs.
- When
- The roundup was published on November 10, 2026. The individual appointment dates are not stated.
- Where
- The appointments are at companies in Spain and the wider Southern Europe region; specific locations for all roles are not stated.
- Why
- Not stated
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- Microsoft Spain
- María Vázquez named director of strategic and global customers
- Microsoft Southern Europe
- Silvia Hernández named general director of partners
- Impar Capital
- Santiago Vivas joined as managing partner
- Emeis Iberia
- Mara Díaz-Braun named business development director
- González Byass
- Carlos Pérez-Somarriba promoted to global marketing director
- Kobho Labs
- Andrea Llobregat named CEO