Business · Companies · 4 hrs ago
Restaurant association sues Keeta over listings without permission
Brazil’s National Restaurant Association has sued Keeta in a São Paulo court over how the delivery app lists restaurants.
The association says Keeta includes some restaurants without their express permission, then sends a courier or buyer to purchase food at the counter for delivery.
It argues this intermediated buying model can leave restaurant owners unaware of sales and unable to control menu items, prices and delivery quality.
The association says the practice may harm restaurants and confuse customers, and wants it stopped at businesses that have not agreed to be listed.
Keeta says the model is a local pilot to expand restaurant choices where exclusive contracts limit which delivery platforms some restaurants can use.
The company says the practice complies with Brazilian laws and said it had not received court notice about the case.
The association is asking for an immediate suspension and a ban on the model in Brazil, but the sources give no court timetable or decision.
Brazil’s National Restaurant Association filed a public civil action against food-delivery company Keeta over restaurant listings it says were made without permission.
The association is seeking an immediate halt to the practice at restaurants that did not expressly authorize their inclusion and a ban on the operating model in Brazil.
Keeta says the practice is a local pilot intended to give consumers access to restaurants not yet integrated with its platform.
The company said it had not received a court notification about the case.
- Who
- Brazil’s National Restaurant Association sued Keeta, a subsidiary of China’s Meituan.
- What
- The association challenges Keeta’s practice of listing restaurants without prior permission and seeks to suspend it.
- When
- The case was filed on October 21, 2026.
- Where
- The action was filed in the courts of São Paulo, Brazil.
- Why
- The association says the practice can undermine restaurants’ commercial freedom and control over sales. Keeta says it helps consumers access restaurants not integrated with its platform.
National Restaurant Association
Keeta
Restaurant listings without permission
National Restaurant Association
The association says restaurants should not be listed without express authorization and seeks to suspend the practice.
Keeta
Keeta describes the practice as a pilot to give consumers access to restaurants not yet integrated with its platform.
Effects of the practice
National Restaurant Association
The association says it can harm restaurants and consumers and compromise restaurants’ control over their business.
Keeta
Keeta says the initiative operates in compliance with applicable local laws and regulations.
Keeta began operating in Brazil.
Brazil’s competition authority’s tribunal called for further investigation of the delivery sector.
The National Restaurant Association filed its case against Keeta in São Paulo.
Keeta said it had not received a court notification about the case.
- Plaintiff
- National Restaurant Association (ANR)
- Defendant
- Keeta, a subsidiary of China’s Meituan
- Court location
- São Paulo, Brazil
- Filing date
- October 21, 2026
- Keeta’s Brazil launch
- 2025
What people are saying
When Keeta puts this kind of operation in place, the seller does not even know what is happening in their operation.
Our request is that they suspend this practice. It is harmful to the consumer, because they do not understand what is happening; and it is harmful to the restaurant, because it ends up selling something that is not in its plans.
It is a local tool developed as a pilot to expand consumers’ access to restaurant options that are not yet integrated with Keeta’s platform.
The intermediation purchase is an initiative developed specifically for Brazil and operates in compliance with all applicable local laws and regulations.