Archive · 29 Jan 2026
Urban Wipe secures Rs 2 crore deal on Shark Tank India
Urban Wipe is a household cleaning brand from Jaipur.
The founders, Dr. Renu Mathur and her two daughters, pitched their products on Shark Tank India.
They asked for Rs 90 lakh for 2% equity, valuing their company at Rs 45 crore.
The sharks, Aman Gupta and Anupam Mittal, offered Rs 2 crore for 10% equity, valuing the company at Rs 20 crore.
The founders accepted the deal after some negotiation.
Urban Wipe's products are sold on major e-commerce platforms and have received positive feedback from customers.
The sharks advised the founders to focus on e-commerce and improve their branding and packaging.
Urban Wipe, a household cleaning brand, pitched on Shark Tank India Season 5.
Founders Dr. Renu Mathur, Samridhi, and Aapurva asked for Rs 90 lakh for 2% equity, valuing the company at Rs 45 crore.
Aman Gupta and Anupam Mittal offered Rs 2 crore for 10% equity, valuing the company at Rs 20 crore.
The deal was sealed after negotiation, with the founders accepting the joint investment.
Urban Wipe's products are sold on major e-commerce platforms and have received positive feedback, with over 35,000 reviews and a 4.1 rating.
- Who
- Urban Wipe founders: Dr. Renu Mathur, Samridhi, Aapurva
- What
- Secured Rs 2 crore investment from Aman Gupta and Anupam Mittal
- When
- During Shark Tank India Season 5
- Where
- Shark Tank India
- Why
- For 10% equity in the household cleaning brand
Founders
Sharks
Valuation
Founders
Asked for Rs 45 crore valuation (Rs 90 lakh for 2% equity)
Sharks
Offered Rs 20 crore valuation (Rs 2 crore for 10% equity)
Product Focus
Founders
Wanted to expand product line and explore offline sales
Sharks
Advised to focus on e-commerce and Q-commerce, and improve branding and packaging
- Company
- Urban Wipe
- Founders
- Dr. Renu Mathur, Samridhi, Aapurva
- Product
- Household cleaning solutions
- Ask
- Rs 90 lakh for 2% equity (Rs 45 crore valuation)
- Deal
- Rs 2 crore for 10% equity (Rs 20 crore valuation)
- Investors
- Aman Gupta, Anupam Mittal
- Lifetime Sales
- Over Rs 10 crore
- EBITDA
- 16% positive
- Sales in 2025-26
- Rs 6.08 crore
- Customer Reviews
- 35,000 reviews, 4.1 rating, Amazon bestseller
Sources
Secret formula, family legacy, and movie-like story: Shark Tank India’s Aman Gupta, Anupam Mittal wooed in Rs 2 cr deal
Shark Tank India pitcher quit family’s Rs 2,000 cr business to set up brand, angry Aman Gupta blasts him for ‘illogical’ Rs 150 cr valuation
