Archive · 30 Sep 2025
Personal Shoppers Grow Popular in India's Retail Sector
Imagine going shopping, and instead of wandering around, you have a stylish friend helping you!
That's what personal shoppers do.
They help people in India choose clothes and outfits.
This service is becoming more popular, especially for weddings and parties.
Stores like Shoppers Stop are offering this service, and it helps shoppers find the perfect outfits.
These shoppers are willing to pay more for the experience, and the stores are making a lot more money because of it.
Personal shoppers are also available through platforms, offering style advice and helping people shop online or in-person.
Demand for personal shoppers is increasing in India as consumers seek curated shopping experiences.
Shoppers Stop's personal shopper service contributes significantly to its sales revenue.
The trend reflects a shift towards experience-driven retail in India.
Personal shopper services are utilized for occasions like weddings and festivals.
Several platforms are providing personal shopping services with various pricing models.
- Who
- Indian shoppers, retailers like Shoppers Stop, and personal shoppers
- What
- Demand for personal shopper services is rising in India.
- When
- Growing in recent years; especially popular during wedding and festive seasons.
- Where
- India, specifically in major cities and luxury malls.
- Why
- Driven by a shift toward curated, experience-driven consumption, particularly for events like weddings and the desire for personalized retail experiences.
- Wedding Market Size
- ₹10 lakh crore ($130 billion) in 2024-2025
- Personal Shopper Contribution (Shoppers Stop)
- 25% of total sales
- Shoppers Stop Transaction Value (Guided)
- Approximately ₹15,500
- DLF Emporio Service
- Appointment-only, covers multiple luxury brands
- Aza Services
- In-house stylists in 12 stores, website, and app
- Style Buddy
- Charges ₹5,000 - ₹20,000 per session
- Shop-In Orders Per Month
- Around 300