Archive · 2 Sep 2025

Carlsen Returns as G-Star Model After FIDE Dress Code Shift

Carlsen Returns as G-Star Model After FIDE Dress Code Shift

After a controversy involving jeans at a chess event, FIDE, the chess organization, has changed its rules.

Now, players can wear certain types of jeans.

At the same time, Magnus Carlsen, a top chess player, is back as a fashion model for a denim brand called G-Star.

This is part of a 15-year partnership.

The new campaign features Carlsen wearing jeans and other clothes.

This change comes after Carlsen was previously told to change his attire because he wore jeans at a tournament.

This situation led to FIDE updating its dress code.

Sources