Archive · 27 Jul 2026

Parle-G: India's beloved biscuit brand

Parle-G: India's beloved biscuit brand

Parle-G is a famous biscuit brand in India that has been around for 87 years.

It is known for its yellow-and-white wrapper featuring a little girl.

Parle-G is the world's largest-selling biscuit brand, producing nearly a billion packs every month.

It is sold in around 7.5 million retail outlets, making it the most widely distributed biscuit brand in India.

The brand is affordable, with packs starting at Rs 2, and is a staple in many Indian households.

Parle-G is often enjoyed with tea and is seen as comfort food.

The brand's success is due to its affordability, extensive distribution, and ability to remain relevant to consumers over the decades.

Sources