Archive · 27 Jul 2026
Parle-G: India's beloved biscuit brand
Parle-G is a famous biscuit brand in India that has been around for 87 years.
It is known for its yellow-and-white wrapper featuring a little girl.
Parle-G is the world's largest-selling biscuit brand, producing nearly a billion packs every month.
It is sold in around 7.5 million retail outlets, making it the most widely distributed biscuit brand in India.
The brand is affordable, with packs starting at Rs 2, and is a staple in many Indian households.
Parle-G is often enjoyed with tea and is seen as comfort food.
The brand's success is due to its affordability, extensive distribution, and ability to remain relevant to consumers over the decades.
Parle-G is the world's largest-selling biscuit brand, producing nearly a billion packs monthly.
It is sold in around 7.5 million retail outlets, making it India's most widely distributed biscuit brand.
Parle-G contributes nearly half of Parle Products' annual revenue of Rs 16,000 crore.
The brand is known for its affordability, with packs starting at Rs 2, ensuring accessibility across income groups.
Parle-G is often enjoyed with tea and is considered comfort food, passed down through generations.
- Who
- Parle Products
- What
- Parle-G is India's most widely distributed biscuit brand.
- When
- Founded in 1939 during the Swadeshi movement.
- Where
- Manufactured and distributed across India.
- Why
- To provide an affordable, trusted biscuit option for all Indians.
Traditional Marketing
Modern Advertising
Marketing Strategy
Traditional Marketing
Parle-G focuses on maintaining its traditional values and affordability, reinforcing its position as a trusted, affordable biscuit brand.
Modern Advertising
Competitors invest heavily in modern advertising and marketing strategies to attract consumers.
- Year Founded
- 1939
- Annual Revenue
- Rs 16,000 crore
- Monthly Production
- Nearly a billion packs
- Retail Outlets
- Around 7.5 million
- Advertising Spend
- Less than 2% of sales
- Manufacturing Locations
- About 135 across India
- Key Contributor
- Parle-G contributes nearly half of Parle Products' annual revenue