Archive · 6 Sep 2025
DTH Subscribers Decline as Consumers Shift to OTT Platforms
Imagine TV channels delivered through a satellite dish, that's DTH.
But, people are starting to watch shows on the internet, like YouTube or Netflix (OTT).
DTH companies are losing money because fewer people are subscribing.
OTT platforms let you watch what you want, whenever you want, which is appealing.
Many viewers are also moving to free online options.
DTH providers are trying to adapt by offering bundled subscriptions with OTT services.
However, traditional DTH is still popular in rural areas.
Companies like Tata Play and Dish TV are seeing revenue declines, while Airtel is growing.
DTH operators are losing subscribers and revenue as consumers move to OTT platforms.
The pay DTH subscriber base has decreased by over 7 million since 2021.
OTT platforms provide on-demand viewing and a wider range of content.
DTH providers are experimenting with bundled OTT subscriptions to retain customers.
Traditional DTH remains important in rural India.
- Who
- DTH providers and consumers.
- What
- DTH operators are losing subscribers and revenue as consumers switch to OTT platforms.
- When
- FY25 (and ongoing).
- Where
- India
- Why
- Consumers prefer on-demand viewing and a broader variety of content available on OTT platforms.
- DTH Subscriber Decline (FY25)
- 56.92 million (from 61.97 million in FY24)
- Active Paid OTT Subscriptions
- 99.6 million
- Online Video Viewers
- 551 million
- Tata Play Market Share
- 31.42%
- Airtel Market Share
- 30.2%
- Airtel's DTH Revenue Growth (FY25)
- 5%
- Tata Play Revenue (FY25)
- ₹4,109.3 crore
- Dish TV Revenue (FY25)
- ₹1,567.6 crore