Archive · 24 Jun 2025
UK Actors Union Voices AI Concerns with Pact in Open Letter
Imagine actors working on TV shows and movies.
Some of them are worried because they think their faces and bodies are being scanned and used for computer programs without them knowing.
The actors' union, Equity, is asking the people who make the shows to make sure this doesn't happen without permission.
They are negotiating rules to protect the actors.
These rules would prevent using actors' images and voices to create AI copies without consent.
The government is also considering new laws to make sure people's work isn't used to train these AI programs without permission.
UK actors union Equity says thousands of performers were digitally scanned without consent.
The union is negotiating AI safeguards with the producer trade body Pact.
Equity has an open letter with nearly 1,500 signatures, urging progress on AI protections.
The negotiations are about collective agreements governing British TV shows and indie movies.
The UK government is considering legislation on copyright and AI training.
- Who
- Equity union and Pact (producer trade body) are in negotiations.
- What
- Equity, a UK actors union, is concerned about AI use of performers' likenesses.
- When
- Negotiations are ongoing as of June 2024.
- Where
- UK
- Why
- To secure AI protections for performers, addressing unauthorized use of their likenesses.
Equity (Actors)
Pact (Producers)
AI Use
Equity (Actors)
Actors must have informed consent before their likenesses are used for AI, with protections for their personal data.
Pact (Producers)
Pact has yet to fully address the concerns of the actors union regarding the use of AI.
- Union
- Equity
- Concern
- AI use of performers' likenesses
- Negotiating Parties
- Equity and Pact
- Collective Agreements
- British TV shows and indie movies
- Signatures on Open Letter
- Nearly 1,500