Archive · 14 Jun 2025
Oblum: A Slow-Fashion Brand's Shoe Expansion
Tarun Oblum is a fashion brand that makes unique shoes.
It started with custom-made shoes but is now growing with a new website and two new lines: Classics and Originals.
Classics are based on classic English shoes, and Originals are more experimental.
The shoes are made with good materials and techniques so they can last a long time.
The brand also uses bright colors and is influenced by both Indian and global styles, and will again offer shoes for women.
Tarun Oblum, a slow-fashion lifestyle brand, is expanding from bespoke to curated lines.
Oblum's new website will feature two lines: Oblum Classics and Oblum Originals.
Classics reimagine English Wholecut Oxfords, while Originals experiment with designs like Peshawaris and Falaknumas.
The brand utilizes ethically sourced, traceable leather and the hand-welted technique for durable, resolable shoes.
Oblum's upcoming website will reintroduce women's footwear.
- Who
- Tarun Oblum is the founder of the brand.
- What
- Oblum, a slow-fashion brand, is expanding its offerings.
- When
- The brand is launching a new website.
- Where
- The Oblum workshop is in Hyderabad.
- Why
- The brand wants to express its unique style and expand its reach.
- Brand Founder
- Tarun Oblum
- Training
- London College of Fashion - Cordwainers
- Focus
- Slow-fashion footwear
- Lines
- Oblum Classics and Oblum Originals
- Leather Source
- Ethically sourced and traceable
- Technique
- Hand-welted
- Repair Service
- Complimentary for one year