Archive · 20 Sep 2025
Book Review: 'Zero to Scale' Offers Practical Marketing Insights
A new book called 'Zero to Scale' is out.
It's like a guide for building brands, written by Arindam Paul who built a successful brand, Atomberg.
The book shares practical marketing tips based on real-world experiences and online feedback.
It covers topics like figuring out customers, product, and channels.
The book focuses on the Indian market, emphasizing balancing modern marketing with supply chain and sales.
It talks about how to be careful with spending money and choosing channels.
The book 'Zero to Scale' offers advice for building consumer brands in India.
Author Arindam Paul is the founder of Atomberg.
The book is based on real-world experiences.
It covers topics from customer acquisition to brand building.
The book stresses the importance of practical application.
- Who
- Arindam Paul, founder of Atomberg, wrote the book.
- What
- A book titled 'Zero to Scale' provides advice for building consumer brands in India.
- When
- N/A
- Where
- N/A
- Why
- The book provides practical insights and frameworks for building consumer brands, based on real-world experience.
- Book Title
- Zero to Scale: A Playbook To Build Consumer Brands In India
- Author
- Arindam Paul
- Publisher
- Penguin Random House
- Pages
- 272
- Price
- ₹599
