Archive · 14 Sep 2026
Ganesh Chaturthi Gold Demand Shifts Toward Coins, Lightweight Jewellery
Ganesh Chaturthi begins the festival season when many people in India buy gold.
Gold now costs much more than it did during the same festival last year.
Experts still expect people to keep buying gold.
However, shoppers may spend smaller amounts.
They may choose coins or lighter jewellery instead of heavier pieces.
Some customers may exchange old jewellery for new items.
People may also upgrade their existing gold.
Buyers are expected to pay closer attention to trustworthy and accredited sellers.
Gold demand is expected to remain resilient during India’s festival season despite prices being 45–50% higher than last year.
Consumers may favor gold coins, lightweight jewellery, and smaller-ticket purchases.
Exchange and upgrade-led purchases are expected to contribute meaningfully to demand.
Ganesh Chaturthi is viewed as the start of festival-led gold buying in India.
Trust, transparency, and accredited sellers may become more important to buyers.
- Who
- Indian gold consumers, gold sellers, and the Indian Association for Gold Excellence and Standard, represented by CEO Kaushlendra Sinha.
- What
- Gold demand during Ganesh Chaturthi is expected to remain resilient, with consumers potentially shifting toward coins, lightweight jewellery, and smaller purchases.
- When
- During Ganesh Chaturthi and the festival season it begins.
- Where
- India.
- Why
- Gold prices are 45–50% higher than during Ganesh Chaturthi last year, encouraging more measured spending while firm prices and the future outlook continue to support demand.
- Festival timing
- Ganesh Chaturthi marks the onset of India’s festival season and festival-led gold buying.
- Price comparison
- Gold prices are 45–50% higher than during Ganesh Chaturthi last year.
- Preferred products
- Consumers may favor gold coins and lightweight jewellery.
- Purchase size
- Smaller-ticket purchases may become more common.
- Additional demand
- Exchange and upgrade-led purchases are expected to contribute meaningfully.
- Seller preference
- Trust, transparency, and accreditation may increasingly influence purchase decisions.
- Expert source
- Kaushlendra Sinha, CEO of the Indian Association for Gold Excellence and Standard, provided the assessment.