Archive · 7 Nov 2025
Moonbug Appoints Amrita Sindhu as APAC Distribution Head
A company that makes popular kids' shows like CoComelon has hired a new boss for its business in Asia.
This new boss, Amrita Sindhu, used to work at other big TV companies and will help Moonbug make new friends and deals in countries like Singapore and Australia.
Moonbug is already working with local partners in places like Singapore and Australia to make special shows or channels.
They are also planning a big crossover show with Hello Kitty!
The company is looking to grow a lot in this part of the world.
Even their biggest show, CoComelon, will soon move from one streaming service to another.
Moonbug, the company behind 'CoComelon,' has appointed Amrita Sindhu as its new Head of Distribution and Partnerships for the APAC region.
Sindhu brings experience from NBCUniversal, CNBC International, Fremantle, and Discovery Communications.
Moonbug, owned by Candle Media, is actively expanding in APAC, having recently launched 'Blippi Singapore' and new channels in Australia, Hong Kong, and Indonesia.
The company has also struck a deal with Sanrio, owner of Hello Kitty, for a new show featuring characters from both franchises.
'CoComelon' is set to move from Netflix to Disney+ in less than two years.
- Who
- Moonbug, a children's entertainment company owned by Candle Media, and Amrita Sindhu, a new hire with extensive media experience.
- What
- Moonbug has appointed Amrita Sindhu as its new Head of Distribution and Partnerships for the Asia-Pacific (APAC) region.
- When
- The appointment is recent, with Sindhu replacing Yasmin Zahid who departed a few weeks ago.
- Where
- The focus of this role is the Asia-Pacific (APAC) region.
- Why
- To drive strategic expansion, build new business initiatives, foster partnerships (including in the educational sector), and strengthen Moonbug's presence and content connection with local audiences in APAC.
- Company
- Moonbug
- New Hire
- Amrita Sindhu
- Role
- Head of Distribution and Partnerships, APAC
- Previous Experience (Sindhu)
- NBCUniversal, CNBC International, Fremantle, Discovery Communications
- Reporting To
- Nicolas Eglau (EMEA and APAC boss)
- Key Initiative
- New business initiatives and educational partnerships in APAC
- Ownership
- Candle Media