Amul MD Jayen Mehta Joins IBEF Board

Jayen Mehta, who runs Amul, is now part of the India Brand Equity Foundation (IBEF).

IBEF helps promote Indian brands around the world.

Amul has recently entered markets like the US and Europe.

This helps boost 'Brand India', with Amul using the tagline 'the rich taste of India' in its ads.

Mehta is honored to help Brand India.