Archive · 9 Jun 2025
IPL Needs Longer Season to Increase Brand Value
Mohit Burman, an IPL team co-owner, believes the IPL needs a longer season, similar to the NFL, to increase its value.
The IPL is already second in per-match value, behind the NFL.
The IPL's current season is about 8 weeks, but Burman thinks a 12-16 week season would help build fan engagement and grow the IPL's global brand.
This would enable rivalries to develop and provide better experiences for viewers, sponsors, and broadcasters.
Burman also highlights the importance of fan engagement and sponsor interest.
Mohit Burman suggests a 12-16 week IPL season to compete with NFL.
The IPL's per-match value is second only to the NFL.
The IPL is valued at approximately USD 16 billion.
Burman emphasizes the importance of fan engagement and global reach.
Ricky Ponting was hired by Punjab Kings to improve team performance.
- Who
- Mohit Burman, co-owner of Punjab Kings.
- What
- Mohit Burman suggests the IPL needs a 12-16 week operating window.
- When
- Not explicitly mentioned in articles.
- Where
- Not explicitly mentioned in articles.
- Why
- To increase IPL's brand value and global relevance.
- IPL Value
- USD 16 billion
- IPL Per-Match Value
- USD 16.8 million
- NFL Per-Match Value
- USD 36.8 million
Sources
IPL needs a 12-16 week window to match the likes of NFL: Mohit Burman
IPL needs a 12-16 week window to match the likes of NFL: Mohit Burman
IPL needs a 12-16 week window to match the likes of NFL: Mohit Burman
IPL Needs 12-16 Week Season To Compete With NFL, NBA: Punjab Kings Co-Owner
'IPL needs a 12-16 week window to match the likes of NFL'