Archive · 28 Aug 2026
Kunickaa Sadanand Supports Kriti Sanon Amid GIVA Ad Controversy
Kriti Sanon appeared in a jewellery advertisement for Raksha Bandhan.
She wore a modern outfit with a deep-neck blouse.
Some people online criticised what she wore.
Kriti said clothing styles for festivals can change over time.
She also said women should be able to choose their own clothes.
Actress Kunickaa Sadanand supported Kriti.
Kunickaa criticised GIVA for not standing beside Kriti during the backlash.
She said brands approve important parts of advertisements, including the clothes.
The disagreement has led to a wider discussion about fashion, choice, and responsibility in advertising.
Kriti Sanon’s Raksha Bandhan advertisement for jewellery brand GIVA sparked debate on social media.
Some users criticised Sanon’s bralette-style, deep-neck blouse and questioned its suitability for the festival.
Sanon defended her outfit, saying ethnic fashion has evolved and women should have personal choice.
Actress Kunickaa Sadanand supported Sanon and accused GIVA of leaving her alone amid online backlash.
Sadanand said brands approve advertising details, including clothing, while artists do not decide the script alone.
- Who
- Actresses Kriti Sanon and Kunickaa Sadanand, along with jewellery brand GIVA and social media users.
- What
- A Raksha Bandhan advertisement sparked criticism of Sanon’s outfit, prompting her response and Sadanand’s criticism of GIVA.
- When
- During the controversy surrounding GIVA’s Raksha Bandhan advertisement; no specific date is stated.
- Where
- On social media and in the GIVA advertisement; no specific location is stated.
- Why
- Some users objected to Sanon’s traditional festive look, while Sadanand said GIVA should have supported her amid the backlash.
Critics of the Advertisement
Supporters of Kriti Sanon
Festive clothing
Critics of the Advertisement
Some social media users questioned whether Sanon’s bralette-style, deep-neck blouse suited a traditional Raksha Bandhan advertisement.
Supporters of Kriti Sanon
Sanon argued that ethnic fashion has evolved and that women should not be told what they can or cannot wear.
Responsibility for the Advertisement
Critics of the Advertisement
The article reports criticism directed at Sanon over the creative presentation of the advertisement.
Supporters of Kriti Sanon
Sadanand said GIVA approved the advertisement’s details, including the clothing, and should not have left Sanon alone to face the backlash.
- Advertisement brand
- GIVA
- Occasion
- Raksha Bandhan
- Advertisement subject
- Kriti Sanon
- Main criticism
- Some social media users questioned Sanon’s bralette-style, deep-neck blouse.
- Sanon’s response
- She defended her look and emphasised changing ethnic fashion and women’s personal choice.
- Sadanand’s response
- She supported Sanon and accused GIVA of leaving her to face online backlash.
- Advertising claim
- Sadanand said brands approve details such as the script and clothing.