Archive · 21 Jun 2025
Kolkata Approves Advertisement Policy, Streamlining Billboard Management
The city government has approved a new rule about advertising.
Instead of many companies putting up ads on one street, now only one company will be in charge of ads on each street.
This should mean fewer billboards, making the city look better and the government can make more money.
The government had some ideas for the rules last year, got feedback, and made some changes.
The new rules will be published soon so everyone knows what they are.
The state government approved a new advertisement policy for the city.
A single agency will be given advertisement rights for each road or street.
The policy aims to reduce the number of hoardings.
The KMC had published draft regulations on outdoor advertisements in May 2022.
The new policy will help the civic body earn more revenue.
- Who
- The state government and Kolkata Municipal Corporation (KMC).
- What
- A new advertisement policy for the city was approved.
- When
- Approved on Friday.
- Where
- Kolkata
- Why
- To reduce the number of hoardings and generate more revenue.
- Policy Approval
- Approved by the state government
- Key Change
- Single agency per street
- Goal
- Reduce hoardings and increase revenue
- Previous Draft
- Published in May 2022
- KMC's goal
- To cut the number of hoardings from 400 to 250.