Airtel's AI Strategy: New Digital Services for Telecom Growth

Bharti Airtel is trying to get better at digital services using AI to compete with Reliance Jio.

They're teaming up with companies like Perplexity AI and Google to offer cool stuff like free search and cloud storage.

Experts aren't sure if these new features will make Airtel much more money right away.

Airtel is also working on expanding its home internet services, which is growing fast.

Unlike Jio, which offers everything together, Airtel is choosing to partner with the best services in the market.

This way, they focus on giving customers the best individual services, making it easier to use.