Archive · 11 Jun 2025
Japanese Father Spends Millions on Tokyo Ads Featuring Son
A dad in Japan, who runs a real estate company, spent about Rs 5.8 crore on ads all over Tokyo showing pictures of his son.
The boy, called "The Landmark Kid," is featured on billboards and buses.
The dad did this because he thought his son was super cute and wanted everyone to see.
Now that the son is a teenager, he's not happy about the ads and is embarrassed, wishing he had the money instead.
A Japanese father spent approximately Rs 5.8 crore on advertisements featuring his son.
The ads, displayed across Tokyo, feature his son, nicknamed "The Landmark Kid".
The father, a real estate businessman, wanted to share his son's "cuteness" with the world.
The son, now a teenager, is embarrassed by the campaign.
The campaign includes childhood photos and continues to be updated.
- Who
- A Japanese father and his son, nicknamed "The Landmark Kid".
- What
- A father spent a large sum on ads featuring his son across Tokyo.
- When
- Ongoing; the father continues to update the campaign.
- Where
- Across Tokyo, Japan
- Why
- To express the father's love and share his son's "cuteness". The son finds it embarrassing.
Son's Perspective on Public Display
Father's Expression of Love
Public Display of Affection vs. Privacy
Son's Perspective on Public Display
The son finds the public display embarrassing and would prefer the money.
Father's Expression of Love
The father believes the ads are a demonstration of his love and pride.
- Location of Ads
- Across Tokyo, Japan
- Cost of Ads
- Approximately Rs 5.8 crore (equivalent)
- Father's Profession
- Real Estate Businessman
- Son's Nickname
- The Landmark Kid
- Son's Age
- 16
Sources
Father spends $700K to show his love for son, prints billboard ads: Teenage kid snaps back, ‘If I am that cute…’
Dad Spends Rs 5 Crore To Flaunt Son's 'Cuteness' Across Tokyo; 'Unhappy' Teen Says, 'Transfer That To My Bank'
Dad Spends Rs 6 Crore To Show Off Son’s ‘Adorable’ Pics, He Calls It ‘Embarrassing’
