Archive · 6 Aug 2026
Shah Rukh Khan tops India celebrity brand valuation, overtakes Kohli
Imagine companies paying famous people to say nice things about their products.
That is called an endorsement.
A company called Kroll figured out how much money each celebrity's name is worth.
They found that Shah Rukh Khan, a very famous Bollywood movie star, has the most valuable name in India.
His brand is worth about £133.6 million.
What makes this special is that he has not been in a movie since 2023.
Even without new movies, companies still think his name is very powerful.
Ranveer Singh came second and cricketer Virat Kohli came third.
The report says brands now look for celebrities who are honest, active online, and stay away from trouble.
So being famous is not enough — being liked and trusted helps too!
Shah Rukh Khan leads Kroll's India Celebrity Brand Valuation 2025 with a brand value of £133.6 million.
Ranveer Singh ranks second with £122.3 million, while Virat Kohli slipped to third with £119.0 million.
The combined brand value of India's top 25 celebrities is estimated at nearly £1.5 billion.
Sachin Tendulkar rose to fourth place with £94.6 million, and Mahendra Singh Dhoni completed the top five.
The report, released on 5 August, says brands increasingly value digital presence, authenticity and a controversy-free public image.
- Who
- Shah Rukh Khan, Ranveer Singh, Virat Kohli and other top Indian celebrities ranked by Kroll.
- What
- Kroll's India Celebrity Brand Valuation 2025 ranked Shah Rukh Khan as the country's most valuable celebrity brand at £133.6 million.
- When
- The report was released on 5 August.
- Where
- India, covering Indian celebrities.
- Why
- The ranking measures endorsement deals, social media influence and brand equity, with brands increasingly prioritising authenticity, digital engagement and long-term public trust.
- Report
- Kroll India Celebrity Brand Valuation 2025
- Top celebrity brand value
- £133.6 million (Shah Rukh Khan)
- Second place
- Ranveer Singh — £122.3 million
- Third place
- Virat Kohli — £119.0 million
- Fourth place
- Sachin Tendulkar — £94.6 million
- Combined value of top 25
- Nearly £1.5 billion
- Release date
- 5 August
- Shah Rukh Khan's last film
- Dunki (2023)