Archive · 23 Sep 2025
HoABL's Naigaon Project Sees High Demand, Oversubscribed Sixfold
HoABL launched a new housing project in Naigaon, Mumbai, called Growth Housing, which uses a digital-only approach.
The project received a lot of interest, with almost 9,000 registrations for around 1,400 homes.
The homes are designed to be affordable yet include amenities usually found in luxury projects, such as rooftop gardens and a fitness club.
Buyers can register and do all the transactions online, with AI helping them along the way.
The location in Naigaon is also strategically connected, making it easier for people to get to Mumbai's business centers.
HoABL's Growth Housing project in Naigaon received 8,838 registrations for 1,419 homes.
The project utilizes a digital-only, AI-powered platform for registrations and transactions.
The development offers amenities typically associated with luxury projects, such as rooftop gardens.
The project aims to provide accessible and aspirational housing.
The project is in partnership with Mittal Builders.
- Who
- House of Abhinandan Lodha (HoABL)
- What
- Launched a Growth Housing project in Naigaon, Mumbai, which was oversubscribed.
- When
- Launched in 2025
- Where
- Naigaon, Mumbai
- Why
- To provide affordable housing with aspirational features.
HoABL's Goal
Buyer's Expectation
Price vs. Value
HoABL's Goal
HoABL aims to provide aspirational yet accessible homes.
Buyer's Expectation
Buyers are looking for both affordability and quality.
- Company
- House of Abhinandan Lodha (HoABL)
- Project Location
- Naigaon, Mumbai
- Registrations
- 8,838
- Homes Offered
- 1,419
- Partnership
- Mittal Builders
- Digital Platform Traffic
- 3 Lac Unique Visitors
- Homes offered
- 1 BHK of 323 sq. ft starting at ₹32.99 lakh
