Archive · 21 Aug 2025
AI and Gaming Lead Surge in India's Mobile App Market
India is experiencing rapid growth in mobile app usage, especially with AI apps, which have seen a massive increase.
Gaming is still popular, taking up a large portion of the time spent in apps.
The report shows that India is one of the fastest-growing mobile app markets worldwide.
Advertisers are seeing better returns when they spend money outside of major tech companies.
Mobile app revenue is expected to grow even more, potentially exceeding gaming revenue soon.
This signals that India is a key driver for the future of mobile app advertising.
AI app usage in India surged by 669% in a year.
Gaming dominated app usage with a 34% share of total time spent.
India is one of the fastest-growing mobile app markets globally.
Advertisers who diversified their spending saw financial returns improve by as much as 214%.
Consumer mobile app revenue is projected to surpass gaming revenue within the next two years.
- Who
- Indian mobile app users
- What
- Mobile app usage, especially AI apps, has dramatically increased in India.
- When
- 2024
- Where
- India
- Why
- India's app economy is accelerating and becoming a major market for mobile advertising.
Focus on Big Tech
Independent App Ecosystem
Advertising Spending
Focus on Big Tech
The majority of advertising dollars are still concentrated with Google and Meta.
Independent App Ecosystem
Advertisers can see better returns by diversifying their spending outside of big tech.
- AI App Usage Increase
- 669%
- Gaming App Share
- 34%
- Entertainment Apps Growth
- 68 billion hours
- Social Media Apps Growth
- 50 billion hours
- Global App Revenue
- $70.5 billion
- Advertiser Return Increase
- Up to 214%