Archive · 24 Jul 2026
Aludecor Launches Stonic Series and Fikar-Free Campaign
Aludecor, a company that makes building coverings, celebrated its 24th anniversary by introducing a new product called the Stonic series.
This series is inspired by the patterns found on old stones and is made using a special technology called Spray Fusion.
The company also launched a new advertising campaign called Fikar-Free ACP, which aims to show how using tested building materials can help avoid problems like fading and fire.
The campaign uses humor to highlight these benefits.
The company's leader, Ashok Kumar Bhaiya, and director, Saurav Kabra, talked about how these new products and campaigns will help the industry.
They also mentioned that Aludecor does a lot of testing to ensure their products are safe and reliable.
Aludecor launched the Stonic series, inspired by geological aging and ancient stone heritage.
The Stonic series is made using proprietary Spray Fusion technology and is available in seven shades.
Aludecor introduced the Fikar-Free ACP campaign to highlight the benefits of using tested ACPs.
The campaign addresses practical pain points of contractors and architects, such as fading, delamination, and fire.
Aludecor conducts 205 in-house tests in their R&D center, which houses the only NABL reaction-to-fire lab in the country.
- Who
- Aludecor, a leading facade product manufacturer
- What
- Launched the Stonic series and the Fikar-Free campaign
- When
- July 24
- Where
- Kolkata, West Bengal, India
- Why
- To introduce innovative products and address industry pain points
Aludecor's Innovations
Industry Response
Product Innovation
Aludecor's Innovations
Aludecor introduces the Stonic series, inspired by geological aging and ancient stone heritage, using proprietary Spray Fusion technology.
Industry Response
The industry is expected to accept the Stonic series as a much-awaited innovation.
Marketing Campaign
Aludecor's Innovations
Aludecor launches the Fikar-Free campaign to highlight the benefits of using tested ACPs, addressing practical pain points of contractors and architects.
Industry Response
The industry is expected to respond positively to the campaign, strengthening Aludecor's position as a thought leader.
- Company
- Aludecor
- Event
- 24th Foundation Day
- New Product
- Stonic Series
- Technology
- Spray Fusion Technology
- Campaign
- Fikar-Free ACP
- Founder and CMD
- Ashok Kumar Bhaiya
- Director
- Saurav Kabra
- In-house Tests
- 205