Archive · 17 Nov 2025
Badshah Launches Shelter 6 Vodka Tailored for Indian Market
Popular Indian rapper Badshah has launched his own vodka brand called Shelter 6.
It's a special Russian vodka that has been distilled six times.
Badshah and his partners worked to make it taste just right for Indian people and for parties.
They see it as a fancy drink for people to enjoy at home.
It's coming out at a time when the vodka market wants exciting new drinks.
Indian music artist Badshah has launched his own vodka brand, Shelter 6.
The vodka is a six-times distilled Russian spirit created in collaboration with Cartel Bros.
Shelter 6 is designed to appeal to Indian tastes and complement high-energy nights.
The brand is positioned as a premium product suitable for home bars.
Its launch aims to introduce a bold new offering to the vodka category.
- Who
- Indian music artist Badshah, in collaboration with Cartel Bros
- What
- Launched a new vodka brand named Shelter 6
- When
- Recently
- Where
- India
- Why
- To offer a premium vodka tailored to Indian tastes and designed for high-energy nights and home bars, entering a market seeking new offerings.
- Product
- Shelter 6 Vodka
- Distillation
- Six-times distilled
- Origin
- Russian vodka
- Collaboration
- Badshah and Cartel Bros
- Target Audience
- Indian consumers, home bars
- Market Position
- Premium product for high-energy nights