Archive · 22 Jul 2026
Cashfree Payments waives gateway fees for new businesses
Cashfree Payments, a company that helps businesses accept payments, has decided not to charge fees for the first Rs 20 lakh of sales for new businesses until March 31, 2027.
This is to help small businesses and direct-to-consumer brands make more money during the festive season.
New businesses will also get to start using the service quickly, get their money the next day, and have a special person to help them.
This offer covers about 90% of new sellers during the festive season, allowing them to save money and use it for other important things like buying inventory, advertising, and shipping products.
Cashfree Payments waives payment gateway fees for new businesses on the first Rs 20 lakh of GMV until March 31, 2027.
The offer aims to help small businesses and D2C brands maximize profits during the festive season.
New merchants benefit from instant onboarding, next-day settlements, and dedicated account managers.
The initiative covers nearly 90% of new festive-season sellers.
Businesses can invest savings in inventory, advertising, and logistics.
- Who
- Cashfree Payments
- What
- Waiving payment gateway fees for new businesses
- When
- Until March 31, 2027
- Where
- India
- Why
- To help small businesses and D2C brands maximize profits during the festive season
Business Perspective
Consumer Perspective
Impact on Profit Margins
Business Perspective
New businesses can maximize profits by saving on payment gateway fees.
Consumer Perspective
Consumers may not see direct benefits but could experience improved services due to better cash flow for businesses.
- Company
- Cashfree Payments
- Offer Duration
- Until March 31, 2027
- Fee Waiver Limit
- First Rs 20 lakh of GMV
- Target Beneficiaries
- New businesses and D2C brands
- Additional Benefits
- Instant onboarding, next-day settlements, dedicated account managers